What to know about Google’s new Merchant Center

Merchant Center gives retailers a home base to manage how their products show up across Google: It’s a one-stop shop for listing your products, creating new product imagery, measuring performance and planning ahead.

Last year we introduced the new Merchant Center, an even more helpful and intuitive hub for retailers. And these updates are making an impact: Of the existing online merchants who moved over to the new Merchant Center, we’ve seen a significant increase in retention and engagement. And retailers have also successfully added more products, with 25% more omnichannel merchants adding product offers in the new experience.

If you haven’t already moved over to the new Merchant Center, you’ll be upgraded by September. So you’ll have plenty of time to get acclimated and start benefiting from the updates before the holiday shopping season. We’ve brought over key features, including ones like supplemental data sources and rules that help brands work at scale. Here’s more of what you can expect.

Let Product Studio take the pressure off creating content

Product Studio — available in the new Merchant Center — is a go-to tool for AI-powered content creation, helping you create more marketing content with fewer resources. You can generate tailored product assets, and soon you’ll be able to animate a still image or tweak an existing product image to match your brand’s unique visual style. You can also easily take care of simple tasks, like removing backgrounds or increasing image resolution. Eighty percent of merchants who use Product Studio see it as an efficiency-builder, and one in three generated product images are being published or downloaded.