The new Google Shopping is rebuilt with AI

People shop across Google more than a billion times a day to do things like virtually try on clothes before they buy, shop what they see with Lens and research prices. We’ve been using our advances in AI to make shopping on Google even easier, and today, we’re introducing a transformed Google Shopping — rebuilt from the ground up with AI. We’ve paired the 45 billion product listings in Google’s Shopping Graph with Gemini models to transform the online shopping experience with a new, personalized shopping home, which is rolling out in the U.S. over the coming weeks, starting today.

Upgrading shopping research with the help of AI

The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify your research. You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs. Let’s say, like me, you’re looking for a new winter jacket — but not just any winter jacket. You want something that will keep you warm and dry in the Pacific Northwest.

Here’s how it works: A search for “Men’s winter jacket for Seattle” will provide an AI brief with the most important things you should know before investing in a new coat for this climate. We’ll show products recommended by sources from across the web, and an explanation of why they’re a fit for your needs. You’ll also see categories that give you a more organized view of the types of jackets to consider. For those who want to research more deeply on the web, you can easily click through to relevant articles.