First look: Best Buy Studios™, a creative content universe that sparks discovery and wonder of technology

At Best Buy®, we know there is so much more to technology than getting products in the hands of our customers. We understand that it ignites our imagination and opens our lives to worlds we never thought possible. We use tech to tinker, create, edit and fine-tune in nearly every moment of today’s modern world and without it, life would certainly be a lot less interesting.  

So just in time for the busiest season of the year, we’re giving a first look at Best Buy Studios, the place where innovation and imagination join forces. We built the specialty 70,000 square-foot space to help us and our partners, including those through Best Buy Ads®, develop bespoke content that showcases how technology can benefit our customer’s lives. Complete with everything from sound stages, edit and audio suites, a fabrication shop, a food stylist prep room, a prop warehouse and much more, our teams have leveraged the space to more than double the number of videos we’re producing – all to bring tech to life for our customers. 

“When we looked deeper at how we’re showing up for our customers, we also learned more around what inspires and engages them in the most meaningful ways,”  said Molly Kinsella, senior vice president, media and creative at Best Buy. “Our customers want to feel the magic and wonder that technology can bring to their lives and Best Buy Studios allows us to be nimble and create custom content, in real-time, that we can leverage across multiple channels faster and better than ever.”  

Check out a preview of Best Buy Studios here: 

Most recently as we’ve geared up for the holiday season, we launched our Gift Ideas experience, which houses tons of inspiring content, created right in our studios, that will help customers find the perfect holiday gifts for everyone on their lists.   

To see more of the creative content work from Best Buy, check out the Best Buy YouTube channel, BestBuy.com or the Best Buy® app.