Best Buy unlocks a world of personalized discovery and shopping with our app

Next time you open the Best Buy® app, it might look a bit different. In the coming weeks, we’re rolling out new features designed to give customers a personalized shopping experience that’s as unique as they are. And one of the coolest parts is that each time you open the app, your experience will become more tailored and relevant. And even better, we‘ll be adding more and more proactive alerts to enhance every step of your technology journey with Best Buy.

These new experiences will help unlock your imagination and inspire you to find technology that can elevate the world in ways you never thought possible. By continuing to leverage technologies including AI, we’ve personalized our app and put you in the driver’s seat, allowing you to shop and see products, categories and services the way you want.

For customers with a My Best Buy Plus™ or My Best Buy Total™ membership, you’ll also be able to enjoy an even more personalized experience while shopping within the app, including exclusive member deals and personalized offers. As a Plus or Total member, we’ll even send you push notifications to alert you on relevant deals, help you understand all the benefits of your membership, and even to celebrate and track how much money you’ve saved by taking advantage of your exclusive offers.

“These enhancements to our app are further examples of how we’re continuing to leverage data and technology to personalize and humanize consumer electronics like nobody else can,” said Brian Tilzer, chief data, analytics and technology officer at Best Buy. “Our customers have unique needs and preferences, and our goal is to inspire discovery of amazing new technology and ensure it truly enriches their lives, all in the most relevant, seamless way possible.”

Here are more new experiences coming to your Best Buy app soon: