Best Buy ‘spokeshologram’ to help kick off football season with NBCUniversal

Fall football is back — and Best Buy and NBCUniversal are teaming up to help fans take their game day to the next level with two new custom ad spots. The fun starts tonight before kickoff when Best Buy’s new spokeshologram, Gram, joins NBC Sports’ Mike Tirico to help him get ready for the game and make sure he’s got everything he needs for the big night.

Throughout September, Best Buy will showcase all the ways our expansive assortment of tech can help football fans get ready to cheer on their favorite teams and celebrate their biggest wins from their home. Whether that’s with an air fryer, pizza oven or an extra-large TV — yes, Best Buy sells that.

The sponsorship with NBCUniversal includes exclusive ad spots that will air across NBC and Peacock, created in partnership with Best Buy’s marketing teams and NBCUniversal’s Marketing and Brand Partnerships team, as well as in-game placements. In addition to Tirico, football fans will also spot Gram making appearances alongside NBC Sports’ Football Night in America hosts, Maria Taylor and Chris Simms.

“Football fans love cheering on their favorite teams and having the right tech is a huge part of that viewing experience,” said Jennie Weber, Best Buy’s chief marketing officer. “We’re excited to partner with NBCUniversal to help fans discover some cool tech that’ll take their game day to the next level.”

“We are committed to finding innovative and effective ways to elevate our partners through the power of premium content,” said Peter Lazarus, Executive Vice President, Advertising & Partnerships, NBC Sports. “We are thrilled to collaborate with Best Buy and tap into one of the biggest properties in sports. By harnessing NBCUniversal’s best-in-class technology, creative expertise, and trusted talent, we’re able to develop captivating stories that resonate deeply with our audiences and drive lasting impact for our partners.”

First look at the new spots

Here’s a first look at the ad spots customers can check out throughout the season — on NBC and Peacock platforms including linear, streaming, social and digital.

Your destination for the ultimate viewing experience

We know how important it is for fans to have a setup that allows them to watch how they want — during every game. With everything from incredible TVs to a variety of ways to amplify your sound from top brands, Best Buy is the ultimate destination to get the tech you need to experience every touchdown. And our experts can also help you explore new tech to find the perfect fit to upgrade your setup.

Discover and explore more tech at BestBuy.com.