5 viral products you can shop from small businesses selling in Amazon’s store

Shop Cat Crack
Founder Mike Miller got the idea for Cat Crack while he was watching one of his family’s foster cats play with a scratch pad sprinkled with catnip. The cat was loving the catnip, so Mike worked with local farmers to bring to market an all-natural, highly potent catnip that has now gone viral on TikTok multiple times, reaching millions of views and even capturing the attention of famed YouTube creator, Mr. Beast.

So, what exactly makes cats go wild for this catnip in particular? Cat Crack’s Brand Manager, Megan Sweeten, and Mike said it all comes down to the catnip’s high level of nepetalactone, which is the single active ingredient from the catnip plant. Nepetalactone mimics natural cat hormones, making it safe for cats to use. Cat Crack boasts greater than 78% nepetalactone potency, which is above the highest commercially available in the industry. For context, some brands go as low as 4%. Cat crack is available in various jar sizes.